What is digital marketing? – An introduction to the tools and techniques.

Digital marketing is using the internet to promote your product/ business via multiple channels such as social media, emails, blogs etc …

Digital marketing is not a newly introduced concept – people have been using emails to sell their products for a long time, but now the ever-growing digital marketing industry not only proved to be much effective than any other means of traditional marketing techniques that people have been relying on, it has also morphed into so many dimensions that the knowledge and the workforce needed to run a successful digital marketing operation has multiplied substantially. People inside the digital marketing industry have many designations hanging over their heads, social media marketers, content creators, SEO experts. All of them have certain skill sets that are useful to optimize your marketing strategy online. So, today let’s dive into the components of digital marketing.

Email marketing

Email marketing is one of the oldest methods of digital marketing. Everyone is aware of its existence – you must be having, like everyone else a mail id with 1000’s of spam emails received into your inbox which are most probably ignored, all of them are businesses trying to make you aware of their product or rarely some hackers trying to lure you into their nefarious scheme, this will not happen if the business really know how to use it correctly.

There is a right way to do email marketing, and that is the only effective way – otherwise, your business email might also end up in ignored thrash like others. Before you start sending your potential customer email, they must volunteer themselves to be on your e-mail list, this would mean they are interested in what you have to say, and your email might not end up in their spam list.

Although the email marketing has lost its charm in the recent times, it was once a powerful tool applied by the online business giants such as Amazon, Facebook, and so many other companies and they still use it very effectively to reel in the customers back respective to their applications/ websites. These days content marketing has now overshadowed the once glorious email marketing.

Content Marketing and Content Creation

 It is a Marketing technique that creates or utility tools like blog posts, infographics, eBooks, memes and videos to make people fall in love with their brand or product, for example, if you are a real estate company, you must have quality content on your website that immediately helps people understand where you operate, how you operate, what services you can offer your potential clients, and how different or better you are than your competitors.

This must be done in a way that is engaging and brief or people might lose interest and bounce to some other website. There are various content creators out there who can do this well, and many of them work freelance, larger companies also hire full-time content creators for the sole purpose. Of course, content marketing is incomplete without SEO.

SEO (Search Engine Optimization)

SEO is a method or technique employed to improve the visibility of your content/ website on search engines like Google and Yahoo. Using the right SEO tools, you can make sure your content pops up whenever someone searches for something related to your brand or business. For example, if someone searches for engineering colleges in a particular city, say, New York, there are SEO managers that can make sure your colleges come on top in the search list, helping you get an edge over your competitors.

Placing of rights keywords is one such SEO technique that is widely used. Social media also helps in increasing visibility for your product or service.

Social media marketing techniques.

Everyone is aware of social media sites – Facebook, Twitter, Instagram, Snapchat and LinkedIn, but how many people know that along with them being the medium of networking and entertainment, they also nurture businesses. So many methods are employed in social media marketing, Facebook pages are created to endorse a product or a business service, using social media enforcers one to create brand awareness, Example – using Twitter to stay in contact with your customer as well as updating them about your new products – using social media surveys to understand your product’s demography, what works about it and what doesn’t.

Finally, the most effective of them all is social media advertising which is all essentially the pay per click ads – Effective yet Affordable.

Pay per click advertising

Google AdWords and Facebook advertisement are perfect examples of Pay Per Click (PPC) marketing tool, Google places ads about your business and charges you only if people click on those ads, this makes the whole process very fair. Google and Facebook don’t just place those ads randomly, they do a thorough market analysis and decide which blogs or websites will attract the kind of audience that will be most interested in your product/business – this can also be done manually by you if you are well aware of your target audience.

They do this by collection of user data, cookies etc… (A part of Big Data Analysis) The ethical and privacy issues around this is still being constantly questioned by both the companies and the public alike and policies are put in place to regulate the enormous power companies like Google possess because of the amount of data they have with them. Sometimes ads can be placed in a way that is not too intrusive and can potentially submerge inside some entertaining non-paid content that is called native advertising. 

Native Advertising/Influencer Marketing

Native advertising or Influencer Marketing is done in a way that the content developer/influencer just mentions your product or services in a post or a video among a sea of non-paid content – like a glimpse, while the objective of their original content is usually completely different. Pages like BuzzFeed and many new channels use this technique. Some people even consider ads on Facebook as native advertising.

Native advertising is predominant in platforms like YouTube, where YouTubers who use the platform to entertain and inform people – make a living by endorsing certain products or services. Many a time they don’t appear before the video they are placed as a concept of the video. Sometimes even blending in seamlessly. A serious content creator who uses native advertising are obligated by ethics to mention that their contract is paid for, and not unbiased like their other content are especially in case of native advertising by newspapers. Affiliate marketing is also similar in concept to native advertising.

Affiliate marketing

This mostly involves selling products or services, where blog posts and videos are made by someone else to sell a product by another company, and get a small percentage of the profit, if someone makes a purchase via their advertising link. The particular youtuber or blogger also lure their viewers or readers by informing them that they will be able to avail special discounts if they use their link to purchase the product or a service. This has been really effective and has been a boon for small YouTubers and Content Developers on the internet.

Online PR

This is a technique of employing an online PR firm that essentially manages your online image. Good comments and reviews go a long way in building or destroying any business. They can also make sure that your product gets the required attention by providing the correct interviews and placing news stories, pick out the best social media influencers for you and your product to be associated with, do damage control on the internet if your business in some dilemma (The Maggie damage control case) and also find the best marketing strategy (How Maggie was launched yet again with surplus sales).

Marketing automation

Nowadays a big workforce is not necessary to do all the advertising jobs as many of them are repetitive tasks that do not necessarily require any additional human effort. So new applications and software can now effectively run your marketing scheme on an everyday basis.

 

  • Pay per click campaign tracking
  • Email newsletters
  • Social media news schedule.
  • Google Analytics
  • Artificially Intelligent Target Marketing Tools
  • Search Engine Optimisation Tools
  • Can all be done using a software.

Inbound marketing

Is the full funneled technique of using all the above-mentioned marketing strategies like SEO, content creation to do effective advertising for your business.

Every day more and more people are logging on to the internet and these internet marketing techniques can form a direct and a stronger link between the business and the potential customer. So, it’s a must for any business to utilize this new and much improvised yet affordable marketing technique if they intend to grow their business.

So, we hope this has given you a brief idea about how the world of digital marketing works and the tools and techniques that can be used to optimize your marketing solutions and strategies – Please do visit our website https://www.wizforbizcreative.com for a glimpse of our professional Digital Services.

Web Design & Development | Digital Marketing | Graphics & Illustration | Branding | Business Consultation – ‘We design solutions for your Business to be the best”

Image Source: Google Images

The Benefits of Digital Marketing in 2019 – Top 5

Starting a business is a herculean task, you need a good concept/product that you can sell, get the investments right, break through all the red tapes, finally make your consumer base aware of your product/service and make them fall in love with it, this is where marketing comes into picture, marketing and sales have in the past been done through posters, through in-person salesmen, newspapers and television advertisement. Although some of these traditional forms of advertising are still followed and have quite an amount of impact in bringing consumers to your doorstep – a new form of more efficient and cost-effective advertising has overshadowed the old timers – of course, I am talking about the internet marketing alias digital marketing. Digital marketing is the best in 2019 and below are the few reasons why.

1) A Young and Ever-Growing Consumer Base

The internet is the place to be now, nearly everyone is hooked to a smartphone and constantly browsing, this set of audience is millennials or younger, so they are going to stay with your company for quite a long time. Also, the amount of people who are connecting to the internet is only going to expand as more and more developing countries like India are getting more connected. The amount of digital marketing companies is also increasing in number day by day, more competition is only going to reduce rates and increase efficiency.

2) Cheaper and Fairer Rates when compared to Traditional Marketing methods

Internet marketing is pretty reasonable, sometimes even free, social media advertising is charged only when someone clicks (CPC) on your advertisement, which not only makes this affordable but also fair. There are so many SEO companies that could help you with bringing in your clients – they all work for an affordable cost that any small to medium sized companies can easily afford them.

3) Targeting, Segmentation and Data collection

Television advertisement just run on your TV they can’t tell with high accuracy what sort of demography watches your advertisement, but best digital marketing agencies and social media advertising can accurately calculate you demography, and help you target your advertisement to the consumers you want your advertisement to reach to, for example, a shop in Chennai can target your advertisement in Chennai, and it can also segment your target into much smaller groups or clusters which proves to be very effective – 18-25-year-olds in Chennai, Only Women or Men – so on and so forth

4) International/Global Exposure at your fingertips

The best marketing agencies can expand your base globally if your Product or Service requires such an attention. Social media sites like Facebook and YouTube have spread globally all over and advertising with the with the right SEO tools and strategies with good SEO agencies/Digital Marketing agencies, can easily spread the word about your products within short duration much effectively E.g. From the USA to Japan – Advertised within no time.

5) Greater return on investment

ROI is the best way to measure if your marketing strategy is working, and there is no better way to get the best ROI other than internet marketing in today’s or future era.

So, the above justification makes it very clear that digital marketing is the future of marketing – reasonable yet effective and does all the wonders that are needed for the one who wants to grow his/her business to the present and future generation (within an affordable budget) which is going to be the consumer base for the coming years. Please do visit our website https://www.wizforbizcreative.com for a glimpse of our professional Digital Services.

Web Design & Development | Digital Marketing | Graphics & Illustration | Branding | Business Consultation – ‘We design solutions for your Business to be the best”

How to Create and Design a Professional Logo – The Importance of a well-designed logo

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What really triggers your memory centre when someone says, Audi? The four rings must immediately pop into your head, likewise, it’s the same for the cursored reddish/ white Coco cola logo, it’s something that is almost universally accepted as the brand’s core identity. Logo’s aren’t just fancy ways to spell the company’s name, but also a very integral part of brand building and recognition. You can pick out a Mercedes Benz or a Jaguar even when they are piled along with 100 other cars in a jiffy, that is the kind of power a well-designed logo gives to a Product or a Company. So, it is important that the logo you choose for your company clearly establishes the organisation’s soul and agenda and will remain as your company’s identity for a very long time.

Almost every person out there must have wanted to be an entrepreneur, but not everyone gets an opportunity to breathe life into their dreams, if you are one such person who has had the fortune to start your dream project, you must have definitely given considerable thought about its logo, the logo must serve as a window into your company’s star product, as well as being an artistic treat to satisfy your inner creative child. Many of the best creative branding agencies, can give you – your perfect logo, but you should clearly know what you are looking for, in order to deliver the best design without any hitches or prolonged work.

https://wizforbizcreative.com

When you approach a creative and affordable graphic design service you must make sure that the logo they design is representative of your company, the word/ words they use is an exact or at least a distant synonym of your vision, for example Cola-Cola has the name cola in it, no one is going to mistake it for an oil company, do they? Companies like Indian oil do what exactly they sound like. The fonts should also meet your expectations and style, you can’t use a modern-day abstract looking font for a finance company, it might not scream professionally. The colour combinations and the designs are vital to how your future clients will perceive your company. A classy colour combination with lots of greys would be more appropriate for serious businesses that deliver professional services like a group of hospitals, or a trading company. A logo with perky colours, which would suit a fun company like Cadbury or Nestle. The scalability of your logo is also an important factor to consider, your logo must look on a tiny coffee mug to a giant billboard.

 

There are some things that you can do before one wants their logo to be designed by the best creative branding agencies , they could try to use free software, a logo designing website or perhaps a hand sketch, to get an idea of what kind of logo they want, then they could approach these professionals to get a refined version of their amateur design. Remember at the end of the day these logos are like the face of your company, they are always going to be something that people will recognise your brand with and hence are incredibly important for the company’s progress.

Please do visit our website https://www.wizforbizcreative.com/logos.php for a glimpse of our professional Logo Design Services.

Web Design & Development | Digital Marketing | Graphics & Illustration | Branding | Business Consultation – ‘We design solutions for your Business to be the best”

One Stop for All Your Design and Business Branding Needs

Let’s agree we have always struggled on how to brand our business and get the niche audience.  We just don’t know where to begin and how. Sometimes all it takes is a little manpower and help from companies which have the expertise to guide you and take your business to the next level. As an entrepreneur and an artist, I have struggled with branding and promoting my product to my niche audience until I came across this multimedia agency Wiz For Biz Creative that helped me throughout and also gave a personal touch. I reckon, there are a lot of other artists/entrepreneurs out there struggling with the same and I hope this piece helps you. It’s one of the best website design agencies I have come across, with affordable web development services, best creative branding agency for best graphic design services.

https://www.wizforbizcreative.com/

About Wiz For Biz Creative: Who they are?

Wiz for Biz Creative is a contemporary multimedia firm that consolidates digital marketing & conventional branding that proposes creative and profoundly competent Business and Branding Solutions. They yield niche solutions to lift businesses around the globe. It has earned a title for one of the best E-commerce web development company in the current market. The firm understands that it’s not just about the quantity but also quality matters and that every brand is just as unique and important to them; The whole team puts in their heart and soul in projects curated perfectly for their clientele base.

https://www.wizforbizcreative.com/

What do they do?

They render efficient business solutions that you covet, with the aid of designers, writers, and developers. They have worked with many different industries globally and provide 100% client satisfaction. Their vast expertise also encompasses Logo design, designs for events, infographics, illustrative paintings. They also create and sell customized calendars, 2D & 3D animation prints. The company takes up only limited projects to ensure that the quality of the products and solutions matter and add a personal touch to their client’s demands.

Their expertise?

They help you render solutions for web design and development, corporate presentations, business pitch schemes. They have also designed book covers designs and album arts. They also outlined the cover page for the INTERNATIONAL FILM FESTIVAL OF INDIA for their 46th edition. The firm also works with cafes, restaurants, and corporate offices to help them with physical and business branding. They serve in USA, UAE, Kuwait, and India.

Where are they located?

The team consisting of 15 people, a 1-Year-old start-up company is registered in JP Nagar, Bangalore. Although, the design studio is situated in Carambolim, Old Goa.

Behind the scenes: The Team

The company’s Unique Selling Point is Quality over Quantity and to deliver high-grade results the company has the best of designers, writers, developers, and consultants. Their team consists of 15 extremely qualified and experienced professionals. The Advisor of the firm graduated from Indian Institute of Management Bangalore (IIMB), one of the finest institutions in India. Chief Design Consultant holds 10 years of industry experience as well. Basically, a pack of multi-skilled, dexterous minds have come collectively to constitute this beautiful organization to render with the best business and graphics solutions for anyone’s need.

https://www.wizforbizcreative.com/

https://www.wizforbizcreative.com/

Collaborations

They’ve worked with FIFA, JW Marriott,

Hallmark, Baskin Robbins, Shoppers Stop, INOX to name a few.

 

Contact Info

Phone Number: (+91) 771 8851 567

Email Address: info@wizforbizcreative.com

Website: www.wizforbizcreative.com

Hope this piece helped you gain some insights.

 

Author: Krithika

Blogger, Writer, Entrepreneur.

FIFA U-17 World Cup Host Logo designed by Sharmila Coutinho – Chief Creative Consultant, Wiz for Biz Creative

The host city logo for the Fifa U-17 World Cup unveiled on Friday at the GMC Athletics Stadium, Bambolim, captured all that chief minister Manohar Parrikar had to say about football in Goa.

“Despite the coming of cricket, Goan youth has not forgotten football,” the CM said on the occasion. “They play it on any patch of land available not matter what the obstacles,” Parrikar added, reminding all of his initiative in declaring football the state sport five years ago and his resolve in realizing a dream of contributing six Goans to the national team in another five.

Profoundly, every shade of national flags in the competition has found its way into the logo to symbolise global unity through the Beautiful Game.

Shrinivas Dempo, president of Dempo Sports Club and tournament venue director, flashed back to a singular moment in 2012 when Parrikar cleared the decks for Goa to play hosts which eventually brought the state nine matches.

State sports minister Babu Azgaonkar reiterated the government’s support for the event with Sports Authority of Goa executive director VM Prabhudesai echoing the sentiment.

An official announcement that physical ticket sales would start at the Nehru stadium, Fatorda, on September 7 is expected to boost attendance in Goa which has hitherto relied on online bookings.

With mascot Kheleo, the genial leopard also making his presence felt, one gets the feeling that the U-17 World Cup is set for a huge leap.

The unveiling programme raised the decibels for the 24-nation youth World Cup that kicks off on October 6 in New Delhi and will spread its wings across six venues across the country, including Goa, culminating in the final in Kolkata on October 28.

Tournament director Javier Ceppi upped the ante at the gathering that included luminaries such as former India players and Goan icons Brahmanand Shankhwalkar and Bruno Coutinho.

The Chilean acknowledged the support of both state and union governments for the tournament effort. 
”It may be a junior event but India is treating it as a senior World Cup,” Ceppi said to a round of applause.

Please do visit our website www.wizforbizcreative.com for a glimpse of  Web Design & Development | Graphics & Illustration | Branding | Business Consultation – ‘We design solutions for your Business to be the best”

References and Links featured

Source: https://timesofindia.indiatimes.com/city/goa/host-city-logo-raises-world-cup-pitch/articleshow/60331101.cms

https://www.heraldgoa.in/Sports/CM-Parrikar-launches-Goa-Logo-/119574.html

https://www.outlookindia.com/newsscroll/parrikar-launches-goa-logo-for-fifa-u17-world-cup-india-2017/1137212

http://www.india.com/news/agencies/parrikar-launches-goa-logo-for-fifa-u-17-world-cup-india-2017-3-2443534/

Picture courtesy: FIFA U17 World Cup

 

 

Why is a properly designed and functional website ‘Important’ for every Business

If you have an existing site, or plan to develop one in the near future, it’s important to understand the characteristics that can make or break the effectiveness of your online investment. An unattractive or poorly built site will do more to hurt your business than to help it. In this article, we look at the five general components involved in making a website successful.

Key Elements of An Effective Website

  • Appearance
  • Content
  • Functionality
  • Website Usability
  • Search Engine Optimization

The most effective website will reflect best practices across all of these elements.

 

Now, let’s look at how do users think?

Users’ habits on the Web aren’t that different from customers’ habits in a store. Visitors glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. In fact, there are large parts of the page they don’t even look at.

Most users search for something interesting (or useful) and clickable; as soon as some promising candidates are found, users click. If the new page doesn’t meet users’ expectations, the Back button is clicked, and the search process is continued.

  • Users appreciate quality and credibility.

If a page provides users with high-quality content, they are willing to compromise the content with advertisements and the design of the site. This is the reason why not-that-well-designed websites with high-quality content gain a lot of traffic over years. Content is more important than the design which supports it.

  • Users don’t read, they scan.

Analysing a web-page, users search for some fixed points or anchors which would guide them through the content of the page.

  • Web users are impatient and insist on instant gratification.

Very simple principle: If a web-site isn’t able to meet users’ expectations, then designer failed to get his job done properly and the company loses money. The higher is the cognitive load and the less intuitive is the navigation, the more willing are users to leave the web-site and search for alternatives.

  • Users don’t make optimal choices. 

Users don’t search for the quickest way to find the information they’re looking for. Neither do they scan webpage in a linear fashion, going sequentially from one site section to another one. Instead users satisfice; they choose the first reasonable option. As soon as they find a link that seems like it might lead to the goal, there is a very good chance that it will be immediately clicked. Optimizing is hard, and it takes a long time. Satisficing is more efficient.

  • Users follow their intuition.

In most cases users muddle through instead of reading the information a designer has provided. According to Steve Krug, the basic reason for that is that users don’t care. “If we find something that works, we stick to it. It doesn’t matter to us if we understand how things work, as long as we can use them. If your audience is going to act like you’re designing billboard, then design great billboards.”

  • Users want to have control.

Users want to be able to control their browser and rely on the consistent data presentation throughout the site. E.g. they don’t want new windows popping up unexpectedly and they want to be able to get back with a “Back”-button to the site they’ve been before: therefore, it’s a good practice to never open links in new browser windows

 

3 Important things to keep in mind

  • A website makes your business look more credible and professional
  • A website increases your reach to customers
  • A website is a cost-effective way to market your products or services

 

Guidelines for a perfect website

Good use of colour: an appropriate colour scheme will contain 2 or 3 primary colours that blend well and create a proper mood or tone for your business. Don’t overdo the colour, as it can distract from the written content.

Text that is easily read: The most easily read combination is black text on a white background, but many other colour combinations are acceptable if the contrast is within an appropriate range. Use fonts that are easy to read and are found on most of today’s computer systems. depending on your audience. Keep font size for paragraph text between 10 and 12 pts.

Meaningful graphics: Graphics are important, as they lend visual variety and appeal to an otherwise boring page of text. However, don’t over-use them, and make sure that add meaning or context to your written content. Don’t overload any one page with more than 3 or 4 images.

Quality photography: A simple way to increase visual appeal is to use high quality photography. High quality product images are especially important for online retailers.

Simplicity: Keep it simple and allow for adequate white space. Uncluttered layouts allow viewers to focus on your message. Don’t overload your site with overly complex design, animation, or other effects just to impress your viewers.

Please do visit our website www.wizforbizcreative.com for a glimpse of  Web Design & Development | Graphics & Illustration | Branding | Business Consultation – ‘We design solutions for your Business to be the best”

 

References and Links 

https://www.spritzweb.com/resources/good-website-characteristics.html

https://www.smashingmagazine.com/2008/01/10-principles-of-effective-web-design/

https://businesswales.gov.wales/blog/why-having-website-important-small-business

Picture Courtesy: www.pexels.com