How many of us actually know that digital marketing has been around for at least two decades now? No, this is not a joke! – it’s neither stupid, rhetoric saying or a bluff, it’s a fact that ever since Marconi first found a way to transmit radio frequencies across devices, it didn’t take much longer for businesses to understand the potential that electronic devices possess for marketing their products or services. Digital marketing didn’t start with the internet and isn’t going to end with it. Digital Marketing is any marketing that’s targeted and presented via an electronic medium, but it’s definitely true that internet marketing is going to stay the flag bearer for digital marketing in the present scenario.
We all have come across Bill Board Advertising, TV Advertising, Radio advertising so on and so forth, while some of these, for example – TV ads are still prevalent but on the decline stage, billboards are pretty much becoming non-existent – people nowadays hardly take their eyes off the phones especially while traveling via roadways making billboards a public nuisance without any real purpose. So, it’s necessary for a business to keep adapting and refining their marketing strategies according to the trends and patterns if one wishes to stay updated and successful.
So now let’s learn more about what are the changes one has to make in 2019 to stay ahead in Marketing.
1) Don’t stick to a Singular Marketing Strategy
It used to be sufficient to stick to a blog or a YouTube channel to market one’s product or service, but since the competition has risen enormously on the internet, it’s necessary for a company to have their fingers in multiple bowls i.e. implement omnichannel approach to their products/services to be visible enough to reach a wide audience and stand out from the rest.
2) Lead Conversion and Proper Online Lead Qualification
Digital marketing in the past only concentrated on bringing the potential customers/audiences to their web pages, but that’s not enough anymore, now it’s high time businesses concentrate on converting the views to potential buyers or users, that can be done through various technological advancements such as Machine Learning or AI led automated functions or Email Follow-ups that can assist you in engaging a little more further with your consumer with email follow-ups, AI-driven chats and solid big data collection. It’s necessary for all business to leverage optimum sales funnel the right way to track one’s potential customer from their initial interaction to conversion.
3) Voice Search
Voice searches have been around for quite some time, but in the past they have been unreliable to even being grossly unresponsive, but the Giant Google, the monopolistic technology innovator has put in so much of time and effort to make Voice Searches better and accurate that it is becoming very popular – more and more people are preferring voice search technology to search on search engines which is going to be completely different from the traditional way of type in text searches. The businesses must first try to understand how this works and would affect them if they aren’t updated and try and adapt to this by applying long-tailed search algorithms/keywords in their online media platforms to be successfully found.
4) Customers Interaction and Customer Care
Customers prefer to interact with their service provides every time – Be it a purchase decision or after sales, they want to know if the furniture that they see on the photo can be customized according to their liking, or they want to discuss with you about the one tiny problem that they faced with your software. If the customer doesn’t find a way to interact with their service provider promptly and efficiently, they will surely move on to one of the thousand other business that does.
So, link a customer care number or an email Id – stay active on your comment section, form a community page/ forum for your customers to interact with each other so they can help each other solve their own problems (FAQs), be active and accessible on social media, which will help you gain so much reliability and trust – Remember this phrase always “Out of Sight is Out of Mind”.
5) Content is still the King
Don’t ever forget content is still the king, don’t stick to boring old blogs that are filled with keywords and very little information, because people can now sniff such blogs from miles away and would avoid them completely. Create unique content that is also fascinating enough to hold onto the visitor’s attention for at least a little while, don’t fill your blog with jargons on the sole purpose of fulfilling your word count requirements. Make interesting videos, make use of memes and gifs, use interesting punch lines on twitter. Your marketing strategy should have a personality of its own.
6) Videos and Podcast
People are losing patience with blogs, they prefer your content to have a human touch to it, that is where video marketing comes into the frame – videos on Facebook and Instagram are doing much better than just plain old vlog links, because it shows that you have put in some major effort and it has much more potential to hold the audience’s attention. Also, the video offers you much more scope to be wild and creative than the plain old texts. Also, it’s high time businesses start utilizing podcasts, podcasts are everywhere now, you can listen to a podcast on-the-go while exercising or while doing some other passive work in the office. Even late-night show hosts and celebrities in the USA and other countries are implementing podcasts, you should do it too if you want to stay relevant and ahead of your competition, they offer so many avenues for businesses to market their products/services in a much more effective fashion.
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