Social Media Marketing & Digital Marketing Trends to watch out for in 2019

Social media is always adapting and evolving, it’s necessary to understand what’s new to decide if your social media plan is going to be successful in the years to come. It’s always important to stop in a particular point in time and look at what strategy you have been using to promote your products on the social media till now and decide if tweaking is required to make the process more efficient for a successful return on investment.

Last year was an exciting and happening year as far as social media was concerned. Both good and bad stories have come into the limelight about the social media platforms we use every day and this year is going to be a year to watch out for since last year’s news cycle is bound to create an impact in the social media platform’s framework and technology as a whole. Also, it’s important to investigate the marketing trends for this year so that one could drastically improvise on the social media reach.

Before we go any further, we will list down some of the famous and successful social media platforms in today’s era along with its website links (Just click on particular brand name for redirection).

1) Interactions

The famous social media platform, Facebook has already changed their focus last year, and have decided to promote articles that generate genuine attention and real interactions as a part of their new and improved algorithm.

This new algorithm is favoring posts that are very interesting and engaging to the audience, which has made it necessary for admins to create more rich and unique content.

It’s not easy to run circles around the new and changed algorithms that social media platforms like Facebook have been throwing out at the users, the old tricks that involve luring people into commenting and liking by literally begging the audience isn’t going to work so well anymore. The only way to gain organic viewership to your Facebook page is through steady, interesting, fresh content.

 2) Artificial intelligence

Artificial intelligence has started getting more traction since they are not so boring as they used to be, programmers are finding more and more ways to actually make them “intelligent.”

They are now being used by the brands on social media as their receptionists – these chatbots can be programmed to answer some basic and repetitive questions that the brands usually get from the users; Now, the users can not only get the information they require spontaneously but in return the AI ChatBots are helping the brands to not invest time and manpower on answering repetitive questions. Smooooothhh Isn’t it?

3) The end of the fake following era?

Instagram and Facebook are not just famous for being addictive and interesting, they are also famous for all the fake profiles that create havoc for legitimate users.

The fake profile saga does not end with personal profiles but extend to pages, some pages recruit some third-party sites to get them a certain number of likes.

Instagram has recently decided to do away with this phenomenon using machine learning technologies, that can accurately weed out fake likes and comments.


4) Instagram Stories

We all know Snapchat started the “stories” like a phenomenon, it was fresh at the time, and people ran towards it in large numbers, but then Instagram which already had a large audience because of its unique platform incorporated a similar model like Snapchat and it has taken off like crazy. Facebook is also trying to get its users to become more and more used to it.

Advertisers have understood the potential of stories and have already started using them to promote their products, since stories are easy to access, and they stay on their page for 24 hours, they were quick to embrace it. It has been found in a recent survey that at least 68 percent of users on Instagram and 49 percent of people on Facebook use stories on a regular basis to promote their content.

5) Social Media Influencers

The models and creators within the social media universe have gained a lot of attention in the past few years, this social media celebrity status has enabled people like Kyle Jenner to create a billion-dollar industry. So, brands must utilize the micromarketing techniques used by these social media stars to enhance their sales and recognition.

While using social media influencers like these it is important to find the right influencers for the right product, for example, no one is going to take it seriously if you ask a comedian to sell your cosmetic product or an Instagram model to promote your educational app, so pick the right person for the job.

6) Tunnel Vision

The problems with choosing the right social media partner for your product is to understand how effective they will be at selling your product, it depends on the content they make, the kind of audience who follow them.

The older strategy of brands was to increase the product’s reach by making multiple people promote their products irrespective of the content creator’s background or specialization, this will not translate into a good ROI, so it is important to find the right partner to be associated with and stay with them for a long period of time, so their audience become your audience too.

7) Advertising Saturation

The number of ads placed on social media platforms are steadily on the rise, this thread has both positive and negative shades to it; positive is that the ads definitely seem to be working if not why would brands investment money into the platforms, but the negative is the issue of saturation, as more and more companies come in, there are high chances that your competitors are also there. So, it’s important to find the right platform where you will have the most ROI and concentrate on it. Although, to reach a large audience it’s imminent to utilize all platforms effectively, just prioritize the platform that offers you the best ROI.

8) Content will always be the King

In the end, the type and the quality of content that you associate with determine the reach of your advertisement strategy. It can be either videos, photos or podcast – always make sure that the content is top notch, interesting and fresh.

Facebook has been trying to promote its videos more than other posts so as to keep the audience intact with the platform at all times, so does the Instagram. A podcast is although relatively new has developed a hardcore following in the developed countries. There are so many genres in it that you can easily pick a good podcast genre to sell your product effectively.

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An Overview of the Digital Marketing Trends in 2019


How many of us actually know that digital marketing has been around for at least two decades now? No, this is not a joke! – it’s neither stupid, rhetoric saying or a bluff, it’s a fact that ever since Marconi first found a way to transmit radio frequencies across devices, it didn’t take much longer for businesses to understand the potential that electronic devices possess for marketing their products or services. Digital marketing didn’t start with the internet and isn’t going to end with it. Digital Marketing is any marketing that’s targeted and presented via an electronic medium, but it’s definitely true that internet marketing is going to stay the flag bearer for digital marketing in the present scenario.

We all have come across Bill Board Advertising, TV Advertising, Radio advertising so on and so forth, while some of these, for example – TV ads are still prevalent but on the decline stage, billboards are pretty much becoming non-existent – people nowadays hardly take their eyes off the phones especially while traveling via roadways making billboards a public nuisance without any real purpose. So, it’s necessary for a business to keep adapting and refining their marketing strategies according to the trends and patterns if one wishes to stay updated and successful.

So now let’s learn more about what are the changes one has to make in 2019 to stay ahead in Marketing.

1) Don’t stick to a Singular Marketing Strategy

It used to be sufficient to stick to a blog or a YouTube channel to market one’s product or service, but since the competition has risen enormously on the internet, it’s necessary for a company to have their fingers in multiple bowls i.e. implement omnichannel approach to their products/services to be visible enough to reach a wide audience and stand out from the rest.

2) Lead Conversion and Proper Online Lead Qualification

Digital marketing in the past only concentrated on bringing the potential customers/audiences to their web pages, but that’s not enough anymore, now it’s high time businesses concentrate on converting the views to potential buyers or users, that can be done through various technological advancements such as Machine Learning or AI led automated functions or Email Follow-ups that can assist you in engaging a little more further with your consumer with email follow-ups, AI-driven chats and solid big data collection. It’s necessary for all business to leverage optimum sales funnel the right way to track one’s potential customer from their initial interaction to conversion.

3) Voice Search

Voice searches have been around for quite some time, but in the past they have been unreliable to even being grossly unresponsive, but the Giant Google, the monopolistic technology innovator has put in so much of time and effort to make Voice Searches better and accurate that it is becoming very popular – more and more people are preferring voice search technology to search on search engines which is going to be completely different from the traditional way of type in text searches. The businesses must first try to understand how this works and would affect them if they aren’t updated and try and adapt to this by applying long-tailed search algorithms/keywords in their online media platforms to be successfully found.

4) Customers Interaction and Customer Care

Customers prefer to interact with their service provides every time – Be it a purchase decision or after sales, they want to know if the furniture that they see on the photo can be customized according to their liking, or they want to discuss with you about the one tiny problem that they faced with your software. If the customer doesn’t find a way to interact with their service provider promptly and efficiently, they will surely move on to one of the thousand other business that does.

So, link a customer care number or an email Id – stay active on your comment section, form a community page/ forum for your customers to interact with each other so they can help each other solve their own problems (FAQs), be active and accessible on social media, which will help you gain so much reliability and trust – Remember this phrase always “Out of Sight is Out of Mind”.

5) Content is still the King 

Don’t ever forget content is still the king, don’t stick to boring old blogs that are filled with keywords and very little information, because people can now sniff such blogs from miles away and would avoid them completely. Create unique content that is also fascinating enough to hold onto the visitor’s attention for at least a little while, don’t fill your blog with jargons on the sole purpose of fulfilling your word count requirements. Make interesting videos, make use of memes and gifs, use interesting punch lines on twitter. Your marketing strategy should have a personality of its own.

6) Videos and Podcast

People are losing patience with blogs, they prefer your content to have a human touch to it, that is where video marketing comes into the frame – videos on Facebook and Instagram are doing much better than just plain old vlog links, because it shows that you have put in some major effort and it has much more potential to hold the audience’s attention. Also, the video offers you much more scope to be wild and creative than the plain old texts. Also, it’s high time businesses start utilizing podcasts, podcasts are everywhere now, you can listen to a podcast on-the-go while exercising or while doing some other passive work in the office. Even late-night show hosts and celebrities in the USA and other countries are implementing podcasts, you should do it too if you want to stay relevant and ahead of your competition, they offer so many avenues for businesses to market their products/services in a much more effective fashion.

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What is digital marketing? – An introduction to the tools and techniques.

Digital marketing is using the internet to promote your product/ business via multiple channels such as social media, emails, blogs etc …

Digital marketing is not a newly introduced concept – people have been using emails to sell their products for a long time, but now the ever-growing digital marketing industry not only proved to be much effective than any other means of traditional marketing techniques that people have been relying on, it has also morphed into so many dimensions that the knowledge and the workforce needed to run a successful digital marketing operation has multiplied substantially. People inside the digital marketing industry have many designations hanging over their heads, social media marketers, content creators, SEO experts. All of them have certain skill sets that are useful to optimize your marketing strategy online. So, today let’s dive into the components of digital marketing.

Email marketing

Email marketing is one of the oldest methods of digital marketing. Everyone is aware of its existence – you must be having, like everyone else a mail id with 1000’s of spam emails received into your inbox which are most probably ignored, all of them are businesses trying to make you aware of their product or rarely some hackers trying to lure you into their nefarious scheme, this will not happen if the business really know how to use it correctly.

There is a right way to do email marketing, and that is the only effective way – otherwise, your business email might also end up in ignored thrash like others. Before you start sending your potential customer email, they must volunteer themselves to be on your e-mail list, this would mean they are interested in what you have to say, and your email might not end up in their spam list.

Although the email marketing has lost its charm in the recent times, it was once a powerful tool applied by the online business giants such as Amazon, Facebook, and so many other companies and they still use it very effectively to reel in the customers back respective to their applications/ websites. These days content marketing has now overshadowed the once glorious email marketing.

Content Marketing and Content Creation

 It is a Marketing technique that creates or utility tools like blog posts, infographics, eBooks, memes and videos to make people fall in love with their brand or product, for example, if you are a real estate company, you must have quality content on your website that immediately helps people understand where you operate, how you operate, what services you can offer your potential clients, and how different or better you are than your competitors.

This must be done in a way that is engaging and brief or people might lose interest and bounce to some other website. There are various content creators out there who can do this well, and many of them work freelance, larger companies also hire full-time content creators for the sole purpose. Of course, content marketing is incomplete without SEO.

SEO (Search Engine Optimization)

SEO is a method or technique employed to improve the visibility of your content/ website on search engines like Google and Yahoo. Using the right SEO tools, you can make sure your content pops up whenever someone searches for something related to your brand or business. For example, if someone searches for engineering colleges in a particular city, say, New York, there are SEO managers that can make sure your colleges come on top in the search list, helping you get an edge over your competitors.

Placing of rights keywords is one such SEO technique that is widely used. Social media also helps in increasing visibility for your product or service.

Social media marketing techniques.

Everyone is aware of social media sites – Facebook, Twitter, Instagram, Snapchat and LinkedIn, but how many people know that along with them being the medium of networking and entertainment, they also nurture businesses. So many methods are employed in social media marketing, Facebook pages are created to endorse a product or a business service, using social media enforcers one to create brand awareness, Example – using Twitter to stay in contact with your customer as well as updating them about your new products – using social media surveys to understand your product’s demography, what works about it and what doesn’t.

Finally, the most effective of them all is social media advertising which is all essentially the pay per click ads – Effective yet Affordable.

Pay per click advertising

Google AdWords and Facebook advertisement are perfect examples of Pay Per Click (PPC) marketing tool, Google places ads about your business and charges you only if people click on those ads, this makes the whole process very fair. Google and Facebook don’t just place those ads randomly, they do a thorough market analysis and decide which blogs or websites will attract the kind of audience that will be most interested in your product/business – this can also be done manually by you if you are well aware of your target audience.

They do this by collection of user data, cookies etc… (A part of Big Data Analysis) The ethical and privacy issues around this is still being constantly questioned by both the companies and the public alike and policies are put in place to regulate the enormous power companies like Google possess because of the amount of data they have with them. Sometimes ads can be placed in a way that is not too intrusive and can potentially submerge inside some entertaining non-paid content that is called native advertising. 

Native Advertising/Influencer Marketing

Native advertising or Influencer Marketing is done in a way that the content developer/influencer just mentions your product or services in a post or a video among a sea of non-paid content – like a glimpse, while the objective of their original content is usually completely different. Pages like BuzzFeed and many new channels use this technique. Some people even consider ads on Facebook as native advertising.

Native advertising is predominant in platforms like YouTube, where YouTubers who use the platform to entertain and inform people – make a living by endorsing certain products or services. Many a time they don’t appear before the video they are placed as a concept of the video. Sometimes even blending in seamlessly. A serious content creator who uses native advertising are obligated by ethics to mention that their contract is paid for, and not unbiased like their other content are especially in case of native advertising by newspapers. Affiliate marketing is also similar in concept to native advertising.

Affiliate marketing

This mostly involves selling products or services, where blog posts and videos are made by someone else to sell a product by another company, and get a small percentage of the profit, if someone makes a purchase via their advertising link. The particular youtuber or blogger also lure their viewers or readers by informing them that they will be able to avail special discounts if they use their link to purchase the product or a service. This has been really effective and has been a boon for small YouTubers and Content Developers on the internet.

Online PR

This is a technique of employing an online PR firm that essentially manages your online image. Good comments and reviews go a long way in building or destroying any business. They can also make sure that your product gets the required attention by providing the correct interviews and placing news stories, pick out the best social media influencers for you and your product to be associated with, do damage control on the internet if your business in some dilemma (The Maggie damage control case) and also find the best marketing strategy (How Maggie was launched yet again with surplus sales).

Marketing automation

Nowadays a big workforce is not necessary to do all the advertising jobs as many of them are repetitive tasks that do not necessarily require any additional human effort. So new applications and software can now effectively run your marketing scheme on an everyday basis.


  • Pay per click campaign tracking
  • Email newsletters
  • Social media news schedule.
  • Google Analytics
  • Artificially Intelligent Target Marketing Tools
  • Search Engine Optimisation Tools
  • Can all be done using a software.

Inbound marketing

Is the full funneled technique of using all the above-mentioned marketing strategies like SEO, content creation to do effective advertising for your business.

Every day more and more people are logging on to the internet and these internet marketing techniques can form a direct and a stronger link between the business and the potential customer. So, it’s a must for any business to utilize this new and much improvised yet affordable marketing technique if they intend to grow their business.

So, we hope this has given you a brief idea about how the world of digital marketing works and the tools and techniques that can be used to optimize your marketing solutions and strategies – Please do visit our website for a glimpse of our professional Digital Services.

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